要做好酒店市場營銷細(xì)分過程就需要遵循以下幾點(diǎn)要求和原則
1.酒店市場細(xì)分的要求
    酒店市場細(xì)分是為了發(fā)現(xiàn)更好的市場機(jī)會，從而制定相應(yīng)的市場營銷策略。因此，為了使細(xì)分市場具有更高的科學(xué)性和指導(dǎo)性，在市場細(xì)分的過程中要充分考慮以下幾點(diǎn)：
    ①可識別性。細(xì)分出來的各個(gè)亞市場的顧客特征、市場范圍和規(guī)模以及購買力等特征要求較為鮮明。
    ②可進(jìn)入性。市場細(xì)分目標(biāo)是酒店有可能進(jìn)入并占有一定的市場份額否則就沒有現(xiàn)實(shí)意義。
    ③可衡量性。細(xì)分市場的規(guī)模以及購買力等特征需具有可衡量性。
    ④穩(wěn)定性。在一定的時(shí)間和條件下，酒店市場營銷細(xì)分的標(biāo)志及其性質(zhì)能夠保持相對不變，是酒店占領(lǐng)市場后，在一定時(shí)期內(nèi)沒有必要改變其目標(biāo)市場。
    ⑤盈利性。酒店的各個(gè)細(xì)分市場必須具有一定的規(guī)模、現(xiàn)實(shí)和潛在的需求，有一定的市場容量與購買力。
2.酒店市場細(xì)分的原則
    酒店市場細(xì)分過程中還需要遵循以下幾點(diǎn)原則：
    ①酒店要選擇對消費(fèi)者需求有較大影響的因素去細(xì)分市場，要把握好酒店市場細(xì)分的標(biāo)準(zhǔn)。
    ②酒店若以多個(gè)因素進(jìn)行市場細(xì)分，就必須考慮各個(gè)因素之間的相關(guān)性以及重疊性。
    ③酒店細(xì)分市場的結(jié)果，就是要求各個(gè)細(xì)分市場之間的需求有明顯的區(qū)別和差異，從而使同一目標(biāo)市場的內(nèi)部具有較高的一致性。
    ④酒店市場細(xì)分的規(guī)模要適度，細(xì)分的市場不能太細(xì)，導(dǎo)致細(xì)分市場過多，無從選擇；同時(shí)也不能太粗，導(dǎo)致細(xì)分市場太大，無法完全占領(lǐng)。

Good hotel marketing segmentation process need to follow the following requirements and principles
A. The requirements of the hotel market segmentation
    The hotel market segmentation is to find a better market opportunities, develop appropriate marketing strategies. Therefore, in order to make the market segments with higher science and guidance in the process of market segmentation is necessary to fully consider the following

Points:
    ① Recognizability. Characteristics of segments from each sub-market customer characteristics, market size and scale and purchasing power requires a more clear-cut.
    (2) may enter. Market segmentation target is the Hotel may enter and occupy a certain market share, otherwise there is no practical significance.
    ③ can be measurable. The size and purchasing power of the market segments and other features need to be measurable.
    The ④ stability. Certain amount of time and under the conditions of the logo and nature of the hotel market segmentation can be maintained relatively constant, hotels dominate the market after a period of time and there is no need to change its target market.
    The ⑤ profitability. Various segments of the hotel must have a certain size, actual and potential demand, the market capacity and purchasing power.
(2) the principle of the hotel market segmentation
    Hotel market segmentation process also need to follow the following principles:
    ① hotel market segments have a greater impact on consumer demand factors is necessary to grasp the standard of a good hotel market segmentation.
    The ② hotel market segmentation terms of a number of factors, correlation and overlap between the various factors must be considered.
    ③ hotel market segments results is required between the various market segments demand a clear distinction and difference, so that within the same target market with high consistency.
    To moderate the size of (4) hotel market segments, the segments of the market can not be too small, resulting in too many market segments, have no choice; also not too thick, resulting in market segments too large to be fully occupied.