酒店品牌化（Branding）什么是酒店品牌化市場影響力
 
　　品牌，在現(xiàn)代生活中，相信很多人都知道買東西要買品牌的產(chǎn)品，有質(zhì)量的保證，消費也找品牌店，不容易被騙，當(dāng)然，在國際市場中，品牌化的產(chǎn)品，價格比一般化產(chǎn)品要高出幾倍，有些幾十倍，這就是酒店品牌化的效應(yīng)。那么，什么是品牌化呢？

    酒店品牌化是賦予產(chǎn)品和服務(wù)一種酒店品牌所具有的能力。對市場的一種影響力，讓消費都認知的一種形象或是圖形，或是一種熟悉的服務(wù)，總之，品牌化的根本是創(chuàng)造差別使自己與眾不同，具有個性化的一種消費的習(xí)慣，讓消費者每次都享受同樣的服務(wù)，熟悉的服務(wù)，品牌的提升，影響高水準，一個人的消費能力，也可以體現(xiàn)他的尊貴，和品質(zhì)的服務(wù)。

    那么，在品牌的推廣期間，需要那些特點和需要注意品牌化的要點呢？

　　1、酒店品牌不能只是為了品牌而品牌，而是要把這個品牌做強做大，不能只強調(diào)品牌的屬性。

　　2、酒店品牌不要過份追求利益，應(yīng)多從消費者角度去考慮問題，給消費者帶來價值，當(dāng)然強調(diào)品牌的某些利益也有風(fēng)險的，要多做一些市場調(diào)查。

　　3、品牌的實質(zhì)就是價值所在，給企業(yè)帶來長久的發(fā)展，從而也就會有了所存在的價值和文化、個性化了。

Branding (Branding) What is the brand of market influence

 Brand, in modern life, I believe many people know what to buy buy brand products, quality assurance, consumer also find stores, is not easily deceived, of course, in the international market, the brand of products, prices generally products several times higher, some a few times, this is the brand effect. So, what is the brand of it?

 Brand products and services is to give a brand has the ability. An influence on the market, so consumers have a perception or a graphic image, or a familiar service, in short, create the brand of the fundamental difference is to differentiate themselves with a personalized consumption habits, so that consumers enjoy the same service each time, the familiar services, brand promotion, the impact of high standards, a person's spending power, you can also reflect his dignity, and quality service.

 Then, during the promotion of the brand, you need those features and to note the main points of what brand?

 1, the brand is not just for the brand and the brand, but to strengthen and expand the brand, not only stress the brand's attributes.

 2, do not over-pursue the interests of the brand should be more from the consumer point of view to consider the issue, bring value to consumers, of course, emphasize the brand's particular interests are also at risk, to do some market research.

 3, the value of the brand's essence, to bring long-term development of enterprises, which will be the existence of values ​​and culture, and personality of the.